Proposal

From Aaron Burnham, Modrn

The System

The Modrn Acquisition Engine.

One complete acquisition system, designed, built, and installed inside your business by us. Offer, funnel, CRM, automations, and paid traffic working as a single engine, live within 14 days of your onboarding call and refined together across the full 4-month program.

Why It Works

01
Predictable scaling. Want more calls? Increase ad spend. Volume becomes a dial you turn, not something you wait on. Referrals become a bonus instead of the strategy.
02
Predictable pipeline. You know your cost per lead, cost per call, and cost per client. When the numbers are known, revenue stops being a guess and becomes a forecast.
03
Pre-sold prospects. The funnel and automations do the educating before the call ever happens. Prospects show up already knowing the offer, the price range, and why you, so calls close instead of convince.

The Engine

Five parts, one system.

Every part below is built by us and connected before launch. Nothing runs in isolation.

01 · Offer

Offer Creation

Everything downstream depends on the offer, so this is where the engine starts. We take what you sell and shape it into an offer built to convert cold traffic: strategy, positioning, and messaging locked with you on the kickoff call, then refined against real data once the system is live.

02 · Funnel

Done For You Funnel Buildout

One primary acquisition funnel matched to your business: booked call, webinar, or low to high ticket. Copy, design, pages, booking flow, and tracking, all built by us.

03 · CRM

CRM and Lead Routing

Custom pipelines, lead routing, tagging, and segmentation, fully integrated with your funnel and calendar so every lead is tracked, scored, and followed up automatically.

04 · Automation

Email and SMS Automations

Nurture sequences, show-up and reminder flows, sales follow-up, abandon flows, pipeline reactivation, and long-term nurture. Written, built, and deployed for you.

05 · Traffic

Paid Ads, Managed

Meta and LinkedIn campaigns set up and managed by us for the full term. Creative, tracking, and retargeting included, optimized and scaled against real performance data.

The result: one connected engine where offer, traffic, funnel, and follow-up feed each other, instead of a stack of disconnected tools you have to hold together yourself.

Proposal

Scope

What's included.

Everything below is part of the standard program. No tiers, no add-ons.

01

Offer Creation

The foundation. Locked on kickoff, refined with live data.

Core offer strategy and structure
Positioning and messaging
Offer-to-ICP fit mapped on the kickoff call

02

Funnel Buildout

One primary funnel: booked call, webinar, or low to high ticket.

Funnel strategy, architecture, and conversion mapping
Full copywriting and design
Landing pages and confirmation pages
Booking and scheduling flow
VSL scripting and editing where applicable
Tracking, attribution, and conversion events

03

CRM Infrastructure

Every lead tracked, scored, and followed up automatically.

Custom pipelines and lead routing
Tagging, segmentation, and list management
Calendar, email, and SMS integration

04

Email + SMS Automations

Done for you, end to end.

Lead nurture sequences
Show-up and appointment reminder flows
Sales follow-up sequences
Abandon and pipeline reactivation flows
Long-term nurture campaigns

05

Paid Ads

Set up and managed by us for the full term.

Meta and LinkedIn campaign setup
Creative creation and direction
Pixel, tracking, and retargeting infrastructure
Ongoing management, optimization, and scaling

06

Support + Strategy

Direct access, for the full 4 months.

Bi-weekly 1:1 strategy and optimization calls
Private Slack access, Monday to Friday
Onboarding and 4-month acquisition roadmap

On ad spend: your ad budget is paid by you, directly to the platforms, through your own ad accounts. You own the accounts and every asset we build in them. $100/day is where we like to start. The goal is to scale that over the 4 months as the numbers prove out.

Proposal

Proof

From the people we've built for.

In their words, not ours.

Ryan TabbCEO of Octane

Cletus McKeownSVP of Marketing, Bridge Marketplace

Matt BacnisSeattle Advertising

Trey RabonCEO of Elite Mortgage Group

Corwin FreyCo-Founder of Clerie.ai

Alex LinebrinkCEO of Passage Ticketing

Clayton ShiversFounder of FieldXL

Example Funnels

Systems we've shipped.

Live funnels, built end to end by us. Click through and experience them the way a cold lead does.

Clerie go.clerie.ai ↗ Bridge Marketplace go.bridgemarketplace.com ↗ TextUs go.textus.com ↗ Link Funding go.linkfunding.ai ↗ Ethesia go.ethesia.com ↗ RNO1 hello.rno1.agency ↗ DemoFlick go.demoflick.com ↗ Seattle Advertising go.seattleadvertising.com ↗

Clients

Trusted by 140+ B2B businesses.

Proposal

How We Work

Live in 14 days, refined over 4 months.

Day 1

Kickoff

Onboarding call. You're added to a private Slack channel, your CRM account is created, and your calendar and domain get connected. Slack becomes home base for everything from here.

Days 2 to 3

Offer

The most important part of the whole system: how we educate and entice your audience in one line. You get a doc with a batch of offer headlines in Slack within two business days. You pick two, and we A/B test them against each other.

Days 4 to 7

Copy

Full funnel copy plus every email and SMS sequence, delivered in the same doc for your revisions and sign-off. Nothing gets built until the words are right.

Days 8 to 12

Build

The funnel is built, email and SMS automations are deployed inside your CRM, and tracking and DNS are connected. The system takes shape end to end.

Days 12 to 13

Ads

We produce a big batch of ad creative and load the campaigns, ready to switch on.

Day 14

Launch Call

We get on a call, walk through everything together, and launch. Ads on, leads in.

Months 1 to 4

Optimize and Scale

Bi-weekly strategy calls. Offer, messaging, funnel flow, and campaigns iterated against real performance data, scaling ad spend as the numbers prove out.

Bi-weekly 1:1 callsStrategy and optimization, every two weeks

Private SlackDirect access to Aaron and the team, Mon to Fri

You own everythingFunnels, copy, creative, automations, ad accounts

Proposal

FAQ

Questions we hear often.

Do I own the full system?

Yes. Everything we build is yours: the funnel, the ads, the CRM, the automations, and all the copy. After the 4 months we transfer everything over to you, no questions asked. It's in the contract.

What happens after the first 4 months?

Two options. Bring it in house and run it yourself: you own everything, and keeping it running mostly means making new creatives every two weeks, which we can show you how to do. Or keep working with us fully hands off at $2,000/month or 10% of ad spend, whichever is higher.

Can you work with the CRM I already have?

Yes. We send every raw lead straight into your existing CRM. We still set up the GoHighLevel CRM and our automations fire from there, because that's where the system runs, but your team can keep living in the tools they already use.

Why Meta and not LinkedIn or Google?

Meta's targeting is better and it's cheaper, even for very specific B2B niches. We've tested it head to head, including for a client targeting only Fortune 1000 CMOs, and Meta still outperformed. Google is intent based, and for most B2B offers there isn't enough search volume. We can layer in additional platforms as you scale; we recommend a minimum of $100/day per platform.

How do you target my exact ICP?

With the creative itself. Old-school interest targeting is dead. Our ads call out exactly who they're for, Meta learns who interacts with them, and the qualified-lead data we fire back from the funnel sharpens the targeting further every day the system runs.

Who makes the ads?

We do. A new batch every two weeks until we find winners, then variations of the winners. For video, we write the scripts; you can film them yourself and we'll edit, or our in-house UGC creators can film them for you.

How fast should I expect booked calls?

Most clients see their first booked calls within the first week of ads being live. If we're at a cost per booked call we're happy with, we scale your spend. If not, we iterate on the ads and the funnel with the data. We're never guessing about what's working.

What truly sets you apart from others?

We only do one thing. If you ask us to do SEO, cold email, website design, or anything else, we will say no. This system is our entire business, and every client we build it for makes our process sharper. That hyper focus is why our execution is top notch. We're also a lean, fully US-based team, so you're working with the people actually doing the work, not layers of account managers.

Proposal

Pricing

Your investment.

One flat structure for the full 4-month program. Half of our fee is only ever paid after the system has produced.

The Modrn Acquisition Engine

4-month program · Done for you, end to end

$7,500 Upfront · One Time

Due at signing. Covers the full 4-month program and starts the clock: your onboarding call is booked and the 14-day build begins.

$7,500 Success-Based

Only paid after the system generates $50,000 in revenue attributable to the funnels, automations, and campaigns we build. If it does not produce, you never pay it.

Live within 14 days of your onboarding call
Everything included, full scope above, no tiers
Ad spend paid by you directly to Meta and LinkedIn
You own all deliverables from the first payment onward
Bi-weekly strategy calls and private Slack for the full term
4-month initial term, extendable by mutual agreement

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